ProWine Mumbai, now in its 4th edition, recently announced dates for
2024 and has added on the Pro Wine & Spirits Challenge and a brand new
segment dedicated to spirits – ProSpirits
Mumbai, April 2024: ProWine Mumbai, India’s largest business event has
gone yet another step further for its next edition. The two-day event has
been the hub for the wine, spirits and hospitality industry over the past
few years. This global platform opens doors for International and Indian
wine and spirit brands looking to showcase brands and products, not only
through exhibit displays but also through the masterclasses, live tastings
and aligned show features that take place alongside the show.
The audience at ProWine Mumbai includes importers, distributors,
retailers, food & beverage managers from renowned hotels, mixologists,
bar & restaurant owners, members of wine and spirits clubs across the
country and consumers. The trade buyers are responsible for buying large
investment inventory and also for determining which brands are carried
in bars, restaurants and retail shops. The consumers are the actual end
users of the brands and are integral for brands at the show.
Organised by Messe Düsseldorf India and All Things Nice, the show is
scheduled for the 8th & 9th of November at the world-class Jio World
Convention Centre in Mumbai. Mumbai is home to some of the most
prominent importers and producers of wines and spirits and also boasts
of a progressive hospitality industry and advanced consumer base.
Exhibition & Tastings
ProWine Mumbai brings together the country’s community of AlcoBev
brands, importers, distributors, wholesalers and retailers, along with
international brands looking to enter the Indian market and connects
them with noteworthy large-scale buyers including hotels, restaurants,
bar owners and wine & spirit enthusiasts.
This year the show introduces ‘ProSpirits’, a highlight that delves into the
flourishing dynamics and innovative strength of the spirits industry.
Attendees can explore the latest products and trends and be inspired by
tastings presented by industry experts.
With a rising demand for premium spirits in India, fuelled by a growing
middle class and a shift towards more sophisticated drinking culture,
ProSpirits aligns itself as the vibrant heart of the global spirits industry.
ProWine Mumbai 2023 featured 164 companies showcasing over 1,000
brands across 21 countries and 5,059 attendees from 24 countries.
Statistics showed that trade visitors included hoteliers, prominent
restaurateurs & bar owners, importers, distributors, retailers,
sommeliers, chefs, food & beverage teams and consumers.
“The fourth edition of ProWine Mumbai is set to mark another milestone
in our journey of bringing together the finest minds and brands in the
wine and spirits industry. With the addition of ProSpirits and the Pro Wine
& Spirits Challenge, we aim to elevate the experience for our attendees,
providing them with an unparalleled platform to explore the latest trends
and innovations; making the show a one-stop destination for exploring
wines and spirits” states Ajay Kumar Gulati, General Manager - Messe
Düsseldorf India.
Masterclasses
ProWine Mumbai will also host over 10 sessions over 2 days of
complimentary Masterclasses, bringing together the best of knowledge
and a range of wine and spirit tastings. Masterclasses are brought to you
by WSET Global, international governments, leading wine authorities,
master distillers, and brand representatives.
The Pro Wine & Spirits Challenge
The Pro Wine & Spirits Challenge opens doors to Indian and international
wine and spirits brands available in India to ascertain the quality of their
products vis-à-vis the preferences of the local palate. The challenge will
take place through a systematic blind tasting and will be judged, not just
by the usual industry professionals, but also by significant wines & spirits
consumers, connoisseurs and all enthusiasts, giving them a platform to
express their opinion on their favourite wines & spirits. The aim of this
challenge is to judge the wines & spirits based on their quality alone,
revealing an independent list of the finest wines & spirits available in
India, as chosen by the very people who drink them.
The ProWine Bartenders’ Competition
ProWine Mumbai presents an exceptional platform for talented
bartenders in the country to showcase their skills at the ‘ProWine
Bartenders’ Competition’.
The winning bartender receives the prestigious title 'ProWine Bartender
of the Year', and an all-expense paid Guest Shift at an international bar
besides recognition in the trade and media.
The Craftsmen Discussion
ProWine Mumbai 2024 will also showcase invigorating panel discussions
on astute topics that are pertinent to the industry. The panellists include
producers of craft spirits, global brand ambassadors and heads of
multinational brands.
The ProWine Mumbai Night
The ProWine Mumbai Night is a major networking event bringing
together luminaries of the wine and spirits industry, leaders of hospitality,
eminent media persons, and key exhibitors from across the world under
one roof, making this the most prominent wine and spirit event of the
year. At the ProWine Mumbai Night, winners of the Pro Wine & Spirits
Challenge will be showcased at an exclusive ‘Winning Wines & Spirits Bar’
– an opportunity for all present to taste and learn where the Indian
market preferences lie. A succinct ceremony will also felicitate
noteworthy contributors to the wine and spirits industry as selected by
ProWine Mumbai’s Advisory Board that will include wine and spirit
professionals, global brand ambassadors and heads of retail and trade.
India's alcobev industry is causing a stir, one heady concoction at a time -
watch out for the Bar Takeover by the best mixologists from the top bars
in India, only at ProWine Mumbai.
“We are extremely proud to have established a strong global platform for
the wine and spirits industry in India. With the addition of ProSpirits and
the Pro Wine & Spirits Challenge, this strengthens the platform even
further and we are excited to roll out yet another edition compacted to
create a fair platform for brands, trade and consumers”, says Nikhil
Agarwal, Founder, All Things Nice and Co-organiser of ProWine Mumbai.
For the wine and spirits industry, ProWine Mumbai 2024 now transcends
an extraordinary trade fair - a platform for not just wine but also spirit
brands to grasp global market trends and explore new business avenues.
With appreciation from the industry stakeholders and partners paired
with the sector’s growth forecast promises that ProWine Mumbai will
once again be well-received and well-attended.
For more information. please visit www.prowine.in
About the Organisers:
Messe Düsseldorf India Pvt. Ltd. is a fully owned subsidiary of Messe
Düsseldorf GmbH which is a global player both as a trade fair organiser
and as a provider of trade fair-related services for exhibitors and visitors.
Messe Düsseldorf India has been successfully staging established trade
fairs like Medical Fair India, In-Store Asia, FAMDENT Shows & Awards,
glasspex India, glasspro India, pacprocess & foodpex Mumbai, India Essen
Welding & Cutting, wire India, Tube India, METEC India and ProWine
Mumbai. Besides organising successful trade fairs in India, the company
is also the exclusive Sales representative of Messe Düsseldorf Group for
the Indian Market and is canvassing Indian customers to Events of Messe
Düsseldorf Group worldwide.
All Things Nice is reputed for its events and consultancy services that
directly engage with consumers and trade. Additionally, All Things Nice is
founded by Nikhil Agarwal, India’s leading wine and spirit expert, writer,
and international wine and spirits competition judge. The company also
hosts the Indian Wine Consumer’s Choice Awards. Nikhil Agarwal also
concurrently runs companies involved in the importing and retailing of
wine and spirits and is the Campaign Ambassador for The Distilled Spirits
Council of the United States in India.
Media Contacts:
Mr. Pinak Gupta, Messe Düsseldorf India - GuptaP@md-india.com
Ms. Cheryl Koshy, All Things Nice - cheryl@allthingsnice.in